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That thing you say you're going to do, eventually.
CONTENT MARKETING 201
According to a survey done by OptinMonster, one of the biggest challenges that 60% of people have, when it comes to content marketing, is creating good, engaging content consistently.
Lucky for you - you worked that out.
You do video interviews, or have a podcast, where you'll crank out 5-6 episodes in a week! Good for you.
Though, outside of posting them to your social media platforms & your guests, also being so kind to do so - how will other people find out about you?
Podcasts aren't really searchable unless you SPECIFICALLY enter in the title. Videos are searchable, but you're going against people (probably) with a better SEO strategy than you.
And even if someone does stumble across your video or
podcast - where they WILL judge it by it's cover image & title - there's LITTLE guarantee that they'll give you a 15 second watch or listen.
So, it would be prudent of you to warm your audience up, and to get all up in their feed, wouldn't you agree?
To share with them, snippets of the episode that are so compelling that they can't HELP but - click the link you provide & listen, or watch, the full episode.
You never really know what micro piece of content is going to resonate with your audience.
You never really know what micro piece of content is going to go viral.
So why not put it out into the world and let the market decide?
THE DOC SAID IT
THE RULE OF SEVEN
"Consumers need to see your brand’s messaging a minimum of SEVEN TIMES before taking action. Consistently seeing your content in their feeds or search results will build trust and ultimately attract new listeners to check out your show. Repurposing podcast [and video] content for multiple channels is the best way to satisfy this Rule of Seven and increase your audience". - Dr. Jeffrey Lant
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